| In This Issue
·
Security Can Sparkle
·
Polarized Technology Aiding Consumers to
Police the Counterfeit Industry
Security
Glitter
PTEC
Lock_key@sands-secure.com |
| |
Security
Can Sparkle |
|
Glitter,
the unsung hero of many a product, can now assist you in your
brand protection strategies. Yes, we now have a glitter with
security features!
Using a proprietary technology, each little flake is
“stamped” microscopically with the logo or message of your
choice. Seen here at 350X magnification, this 100 micron flake
contains 12 micron logos (“M”). |
| The
product performs just as any glitter would, providing the
eye catching punch that can only be produced by tens of
thousands of tiny little mirrors.
The glitter comes in particle sizes a small as 100 microns
in a full range of colors and can be applied by traditional
printing/coating methods.
The approach is so novel that most counterfeiters won’t
even know to look for it. You can wow your customers while
simultaneously protecting your brand name. |
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| Polarized
Technology Aiding Consumers to Police the Counterfeit
Industry |
| Security
features are powerless unless someone is policing them.
In consumer products, one of the most powerful policing
agents is the consumer themselves. Get the consumer to verify the product and
the battle against counterfeits is won. |
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| So
package and label designers are putting substantial
efforts into designing their Anti-Counterfeiting Measures
(ACMs) in a manner that can be verified by the consumer.
The marketing team then supports this effort
with consumer education programs designed to teach a
customer how to verify the genuine product. |
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The
Polarized hidden image TEChnology
(PTEC) from H.W. Sands Corp. lends itself very well
to these “consumer policed” applications.
“Consumers
that are paying a premium for a brand want to be sure
they are getting what they are paying for,” explains
Jeff Strahl, V.P. of H.W. Sands Corp. “By putting the
anti-counterfeit measure and the decoder directly on
the label, consumers gain confidence that the product
is genuine. This is becoming very important in a world
where counterfeit goods account for a $750 Billion dollar/year
illegal trade.” |
The
key to the technology’s success is that it is very
simple to use but to date, has never been counterfeited.
The material is provided to manufacturers as a clear
film that they then laminate to their substrates (tags,
labels, product surfaces, etc.). The decoder is a simple polarized lens. “The
magic is all in the film,” Strahl explains, “any polarized
lens will decode it; even a pair of sunglasses.” This
simplicity allows a great deal of flexibility in designing
an implementation strategy.
Call
today to speak to a SANDS-SECURE® representative
about what PTEC can do for your product line. |
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